Director, Audience & Insights

Job Description: As the Director, Audience & Insights, you will be a leader in pioneering growth for our client through an audience first, people-based marketing approach. You will bring a point of view across business dynamics, cultural + societal shifts, audience insights, media trends, creative influences, and tech innovations that inform media channel and partnership recommendations. You will play an important role in our team's hybrid offering combining the best of Strategy, Research & Insights and Data Science into an integrated product that advances our client's position as a best-in-class modern marketer that inspires performance. You will take a lead in the strategic planning process, developing relationships with Planning leads, nurturing an indispensability with clients, and maximizing collaboration potential with creative agencies and vendor partners alike. You will identify solutions, partners and collaborations that can move towards an eventual answer. Playing an important leadership role on the team, you will also mentor team members impartation of knowledge, debriefing for areas of improvement and identifying opportunities to stretch team members for growth. You will also be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in. This is a remote position reporting to EVP, Technology, Data and Analytics. Ideal Candidate Superpowers Desire to explore the unknown for the sake of uncovering 'amazing' Experience translating numbers into meaningful intelligence Natural connector and ability to use network to lead collaboration Create team environment of empowerment / celebration Hands on expertise with multiple audience/insights tools - both internal and external Qualifications Bachelor's Degree and 10+ years' experience in strategy, research, and/or planning Tech client experience a plus Experience in leadership defined as exerting influence from a product, relationship, and process perspective in previous roles Portfolio of past deliverables covering business intelligence, target engineering, consumer insights, media strategies, vendor ideation, thought leadership Success in building 360-degree relationships with key stakeholders, among peers and with mentees Command of syndicated resources - MRI-Simmons, GWI, Numerator / Competitrack, YouGov, Nielsen Ad Intel, eMarketer, Mintel, Forrester, Social Listening tools (Brandwatch, Buzzsumo, Unmetric Ability to learn and master bespoke tools The annual salary range for this position is $113,000 - $182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. #LI-AB2 #LI-Remote Location: New York - 150 E 42nd Brand: Carat Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail toApplicantAccommodations@dentsu.comby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you. Cant find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. Were leading the way helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work Our DEI Report