Senior Digital Content Strategist

Company : Highmark Health Job Description : JOB SUMMARY This job is responsible for developing integrated digital content strategies for various digital products and/or lines of business, markets, or segments to advance business and customer goals. Develops content requirements and creates content strategy deliverables across a product or portfolios lifecycle. Conducts audits, qualitative analyses, and gap analyses of content across products, markets, or segments. Works with marketing strategy, copywriters, SEO analysts, development, and digital product teams to ensure the delivery of content across channels. Maintains editorial and publishing calendars, style guides, taxonomies, metadata frameworks, and content migration plans. ESSENTIAL RESPONSIBILITIES Create and implement digital content strategies for a portfolio of digital products and channels to support customer and business goals. Develops digital content development plans for other teams within marketing. Manages the content lifecycle for a product or portfolio by developing governance requirements and deliverables based on segments and markets. Develop content marketing briefs for internal and external partners. May manage day-to-day relationships with partners and third party vendors. Conducts and leads audits, qualitative, quantitative, and gap analyses across products, portfolios, and channels Provides guidance and strategy to internal marketing partners, including copywriters, product management, marketing strategy, SEO analysts, etc. Analyze and report on content effectiveness across markets, segments, and channels. Other duties as assigned or requested EXPERIENCE Required 5 years of Marketing and Communications 5 years in Communications Strategy 5 years of Web Content Management Preferred Professional experience using technology, tools, and AI in a Marketing function SKILLS Excellent written, interpersonal communication, and presentation skills Proven track record of meeting / exceeding project requirements and delivering successful projects on schedule Successfully partners through collaboration with an ability to lead and influence others within a matrixed organization A passion for technology and digital media, including knowledge of evolving best practices, web trends, UX design, and digital marketing best practices Experience delivering content to meet accessibility and Section 508 compliance requirements preferred Deep, proven expertise in content strategy development and integrated tactical implementation for complex, large initiatives Strong planning and project management skills Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms EDUCATION Required Bachelor's degree in Communication or Marketing OR 6 years of progressive related experience in lieu of education Preferred Master's degree in Communication or Marketing LICENSES or CERTIFICATIONS Required None Preferred None Language (Other than English): None Travel Requirement: 0% - 25% PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS Position Type Office- or Remote-based Teaches / trains others Occasionally Travel from the office to various work sites or from site-to-site Rarely Works primarily out-of-the office selling products/services (sales employees) Never Physical work site required No Lifting: up to 10 pounds Constantly Lifting: 10 to 25 pounds Occasionally Lifting: 25 to 50 pounds Rarely Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Companys Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employees responsibility to comply with the companys Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements Pay Range Minimum: $67,500.00 Pay Range Maximum: $126,000.00 Base pay is determined by a variety of factors including a candidates qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets. Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below. For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org California Consumer Privacy Act Employees, Contractors, and Applicants Notice Highmark Health is a national, blended health organization that includes one of Americas largest Blue Cross Blue Shield insurers and a growing regional hospital and physician network. Based in Pittsburgh, Pa., Highmark Healths 35,000 employees serve millions of customers nationwide through the nonprofit organizations affiliated businesses, which include Highmark Inc., Allegheny Health Network, HM Insurance Group, United Concordia Dental, HM Health Solutions and HM Home & Community Services. Highmark Healths businesses proudly serve a broad spectrum of health-related needs including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative, technology solutions.