Marketing Content Specialist

Position Title: Marketing Content Specialist Compensation: $53,000 - $55,000 Department: Office of the AVP of Admissions_B About this opportunity: Do you have a talent for transforming ideas into compelling content? The Office of Admissions is seeking a creative, strategic Marketing Content Specialist to lead high-priority communication projects. In this role, youll take charge of developing impactful messages, producing persuasive copy, and designing engaging creative assets for diverse audiences across multiple platforms. Youll collaborate with a talented team to develop marketing strategies, strengthen our brand voice, and create content that inspires action. If you're ready to make a significant impact on student recruitment and bring Ball State's story to life, wed love for you to apply. Applications will be accepted through September 4th, 2025. Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship. What you'll do and what you'll bring: Position Function: The Marketing Content Specialist is an essential member of the Office of Admissions, playing a key role in developing compelling content to attract prospective students. This role is instrumental in shaping the voice of our marketing effortsfrom crafting persuasive copy to designing content across multiple platforms, including email, print, and web. The specialist will be at the center of both high-visibility campaigns and targeted communications, directly advancing our enrollment goals while ensuring all content is consistent with the Ball State brand and tone. Duties and Responsibilities: Plan, manage, and execute marketing campaigns that support each stage of the admissions funnelfrom lead generation through application, admission, and enrollment. Oversee projects from initial concept to final delivery, coordinating timelines, creative development, and stakeholder input. Ensure all campaign elements are strategically aligned with enrollment goals, tailored to the needs of prospective students and families, and consistent with the universitys brand and messaging standards Develop original, engaging, and brand-aligned content for a variety of platforms, including email print materials. This includes crafting persuasive, tone-appropriate copy and creating visual materials that effectively communicates with and recruits prospective students and their families. Create and maintain user-friendly, visually appealing, and brand-aligned web content that supports student recruitment and engagement efforts for the Office of Admissions and campus partners that includes original, persuasive, and tone-appropriate copy and visuals. Ensure all web content reflects the Universitys strategic goals, adheres to accessibility standards, and remains current, accurate, and consistent across departments. Collaborate closely with internal teams and campus partners to optimize user experience and support the evolving needs of higher education enrollment marketing. Effectively manage time and stay organized to balance multiple competing priorities, ensuring the timely completion of critical projects. Maintain a clear understanding of how each project aligns with the broader strategic goals of our division, the University, and campus partners. Consistently monitor production schedules and communicate proactively and transparently with supervisors and team members to keep everyone informed of progress. Maintain expertise in emerging design trends, evolving technologies, and best practices in higher education marketing. Proactively contribute innovative ideas, design approaches, and content strategies that position Ball State University as a leader in the industry, while continuously enhancing the effectiveness, relevance, and impact of marketing and recruitment communications. Support and attend Admissions events as needed; may require some evenings or weekends. Perform other related duties as assigned. Minimum Qualifications: Bachelor's degree from an accredited institution. At least two years of professional experience in advertising, marketing, communications, public relations, or related field. Demonstrated proficiency of high-quality, professional-level with copy-writing, editing, and design for print and digital projects. Excellent communication, organizational, time management, and project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment. Strong creative and visual storytelling abilities. Proficient with technology, including design software (Adobe) and a comprehensive understanding of design principles. Basic understanding of HTML. Preferred Qualifications: Masters degree in Advertising, Communications, Journalism, Marketing, Public Relations, or related field. Three or more years of professional communications and marketing experience, ideally in a university environment. Experience with a CRM and proficient in HTML. Position Title(s) Supervised: Student employees How to apply: Please follow upload instructions to attach all of the required support documents listed below. NOTE: Do not use the Autofill feature for resume. Cover Letter Resume For inquiries about this position, please contact: Lora Sager, Search Committee Chair lora.sager@bsu.edu What we offer: At Ball State University, we understand the importance of balancing professional responsibilities with personal well-being. That's why we offer paid 24 vacation days, 12 sick days and 10 holidays a year. Plus, our paid parental leave (6 weeks) is there for life's most significant moments. We offer affordable health and dental insurance, robust long-term disability and life insurance plans, as well a range of retirement benefits to provide financial security to you and your family. These benefits ensure that you can focus on your work and personal growth without worrying about the unexpected. When you work for us, you are family. And to show our support of your family, we will cover 90 percent of your child's (or children's) undergraduate college tuition at Ball State. We do the same for you. In fact, we'll cover 100 percent of the tuition costs for you to earn your undergraduate degree and 80 percent of your graduate tuition. This offer is good from the very first day you start. It's just one way we do our part to uplift you. Let's fly together toward a secure and prosperous tomorrow. Curious about our excellent benefits package? We have developed a calculator that shows you the value of our core benefits. Select the Total Compensation Calculator - Professional and download the spreadsheet. If you are applying for a 10-month position or one with Burris or Indiana Academy, please select the corresponding calculator. Goodness requires action to grow. We're dedicated to doing our part to keep goodness growing in Muncie, at our university, and as far beyond as possible. That's where you come in. When you join our team, you become part of goodness in action. Our main priority: uplifting students so they can discover their full potential. This is how we fly. There are about 3,000 full-time faculty and staff in the Ball State University work family. Each brings unique gifts to help us be the kind of institution we want to be. In return, we do our best to take care of them through comprehensive medical and dental plans, a Health Savings Account (which we contribute to), and a whole range of wellness, retirement, and other benefits like covering the cost of tuition at Ball State for you and your family. We can offer you more. Where you live matters just as much as where you work. We get it. That's why we've invested since the very beginning in making our hometown work. On campus, find state-of-the-art facilities and one-of-a-kind arts and cultural events. In Muncie, you'll find a warm and welcoming community with affordable housing and a vibrant downtown arts, food, and music scene. What could be better? You here - for starters. Ball State University is an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race, religion, color, sex (including pregnancy), sexual orientation, gender identity or gender expression, disability, genetic information, ethnicity, national origin or ancestry, age, protected veteran status, or any legally protected status. Ball State provides accommodations to qualified individuals with disabilities who can perform the essential functions of the position. Contact the Assistant Director of Equal Opportunity and ADA Coordinator, John Bowers, at 765-285-5163 for assistance. People and Culture Services Administration Building (AD), Room G008 2000 University Avenue Muncie, IN 47306 8:00 a.m.-5:00 p.m. Monday-Friday Phone: 765-285-1834 Fax: 765-285-8663