Marketing Administrator

USC Online is seeking a Marketing Administrator to execute the day-to-day marketing operations for online graduate degree programs. This role requires excellent communication skills, analytical skills, digital media knowledge, attention to detail and understanding of market segments and targeting. Experience using a CRM, marketing automation software, social media monitoring software and proficiency in Canva strongly desired, but not required. Additionally, the successful candidate will also demonstrate the ability to problem solve and think critically, and also be able to adjust to a rapidly changing environment. This is a hybrid position; must be willing to be in office on a regular basis. USC Online is a center of excellence in online education, with the goal of providing operational capacity to schools in market research, online strategy, program marketing, enrollment and admissions. This individual will partner with schools within USC to market online graduate programs. We are looking for collaborative individuals comfortable in a fast-paced, dynamic work environment and dedicated to producing the highest quality work. Job Accountabilities: Administer day-to-day marketing operations support for USC Online. Participate in the development of marketing goals, objectives, plans and strategies. Assist in determining target markets. Assist with marketing reporting. Analyze and evaluate research, current market conditions and trends to assist in determining development and direction of marketing plans and projects. Design and produce marketing reports and/or proposals for department use. Make recommendations based on research, trends, etc. Manage email strategy and write email campaigns geared towards prospective students. Create and manage social media and content calendar. Schedule posts and monitor social media channels. Analyze trends and evaluate competitor strategies. Assist with content creation and content strategy for news pages. Develop promotional material and advertisements and administer marketing campaigns. Manage posting and updating content on the website. Update branded documents and presentations as needed; maintain branding and graphic identity guidelines. Assist with communications to potential and existing students. Assist director with special marketing projects and administrative tasks, as needed. Qualifications: Bachelors degree or an equivalent combination of education, training and experience. Minimum of 3 years of experience. Preferred at least 5+ years of experience. Excellent analytical, written and communication skills are required. Ability to work in a fast-paced environment. Ability to lead and manage resources. Ability to make administrative and procedural decisions and judgments. Software knowledge: Salesforce, WordPress, Tableau Reader, Google Ads, Google Analytics, MS Suite; Canva proficiency preferred The annual base salary range for this position is $81,868.70 - $95,000.00. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidates work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations. Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum education Minimum Experience: 3 years, Combined education/experience as substitute for minimum experience. Preferred 5+ years of experience. Minimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills. USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC observes affirmative action obligations consistent with state and federal law. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying. We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at uschr@usc.edu. Inquiries will be treated as confidential to the extent permitted by law. Notice of Non-discrimination Employment Equity Read USCs Clery Act Annual Security Report USC is a smoke-free environment Digital Accessibility If you are a current USC employee, please apply to this USC job posting in Workday by copying and pasting this link into your browser: https://wd5.myworkday.com/usc/d/inst/1$9925/9925$151666.htmld USC is a leading private research university located in the heart of downtown Los Angeles a global center for arts, technology and international business. As the largest private employer in the city responsible for more than $5 billion annually in economic activity in the region we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills. As a USC employee, you will enjoy excellent benefits and perks, and you will be a member of the Trojan Family - the faculty, staff, students and alumni who make USC a great place to work. Application help If you need assistance during the application process, see our application help. (If you already work for USC, see Your USC career.) At any point you may also contact our HR Service Center for help at (213) 821-8100 or uschr@usc.edu. Don't see the dream job you are looking for? Drop off your contact information and resume and we will reach out to you if we find the perfect fit!