Manager, Paid Search

Job Description: This role focuses on paid search strategy and execution across multiple client accounts, ensuring KPI achievement, budget pacing, and bestpractice implementation. The Manager develops keyword strategies, ad copy, bidding approaches, and regulatory submissions while staying current on tools, trends, and competitive insights. They partner closely with analytics and crosschannel teams to deliver insightful reporting, strategic recommendations, and seamless campaign management. As a senior point of contact, they guide client communication, oversee project delivery, and mentor junior team members. Key Accountabilities Accountable for achievement of KPIs and deadlines across client paid search accounts Ensure best practice and innovation in all paid search activities; ensure knowledge sharing across teams Perform keyword research and write ad copy for new and existing campaigns Ultimate accountability for pacing and managing account budgets Implement successful bidding strategies and effective keyword management using a bid management tool such as Google Search Ads 360 Perform regular competitive research analysis for all campaigns Stay on top of new tools, ad formats, trends and best practices in search Create, format and update Med/Legal/Regulatory submission documents Provide strategic and tactical recommendations based on qualitative and quantitative data in partnership with the search senior manager Lead client reporting for assigned tactics in coordination with the analytics team Present and/or lead internal and client status calls and meetings Work collaboratively with the media team for annual and monthly budget reconciliation Accountable for the delivery of all projects to agreed deadlines Main point of contact for Search Engine and third party reps Liaise with other channels (media, programmatic, social & SEO) Professional Skills 3+ years of experience in Paid Search, specifically in a digital agency Experience in working with pharma/life sciences clients and/or highly regulated industry a plus DTC & HCP paid search experience preferred Exceptional knowledge of Paid Search, market development and trends Manage the planning, budgeting, and strategic development of SEM campaigns and account structure to increase paid media traffic Experience building SEM submissions off of client websites including KW lists and ad copy development Complete mastery of Search Engines and third party tools (Google Ads, Bing Ad Center & SA360) Experience working with media analytics and budgets Well-honed communication and client presentation skills Ability to think strategically, make innovative recommendations that drive client goals Advanced excel knowledge Strong managerial experience, including experience developing and mentoring a team Ability to think strategically and identify and resolve problems in a client-centric environment. Strong project and resource management skills Excellent communication skills both written and verbal Experience working with financial data and budgets High levels of integrity, autonomy, and self-motivation The annual salary range for this position is $59,000-$96,025. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. Location: New York Brand: Dentsu X Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail toApplicantAccommodations@dentsu.comby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you. Cant find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. 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