Consumer Insights Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. Were building a more open world. Join us. Consumer Insights Manager We create and deliver tailored marketing strategies for Expedia Groups brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Our Integrated Marketing & Creative team is seeking a Consumer Insights Manager to help build traveler-centric brands and deliver business-driving insights across Expedia Group. This role will lead research in support of both brand and broader business questions. Are you passionate about understanding travelers and turning research into clear, actionable stories that influence senior stakeholders? If so, this could be the role for you. In this role, you will Lead end-to-end primary research (quantitative and qualitative), from framing the problem and designing the approach through analysis, storytelling, and activation of insights Support a wide range of ad hoc qual and quant research needs across brands and business lines, flexing between brand, product, marketing, and broader business questions Serve as a Center of Excellence for business and brand insights, helping define best practices, frameworks, and playbooks for how we measure, learn, and act on traveler insights Assume ownership for syndicated and subscription-based insights services Independently manage vendor and partner relationships Partner with cross-functional teams (Integrated Marketing, Brand, Creative, Analytics, Product, and others) to ensure insights are integrated into strategy, planning, creative development, and inmarket optimization Synthesize complex data into compelling, actionable narratives tailored to diverse audiences, including senior level stakeholders Communicate findings and recommendations clearly and persuasively, influencing decisions on marketing, communications, creative, and broader business strategies Who you are 810 years of experience in consumer, market, or marketing research and insights, with a strong track record in delivering insights to inform brand and marketing strategy Background may be agency, client-side, or a mix Demonstrated ability to independently translate business questions into research objectives and leading research projects end-to-end Deep experience with quantitative research methodologies including survey design, data analysis, data interpretation and story telling Strong experience with qualitative research methodologies, and comfort leading or overseeing these approaches Comfortable getting handson with data and research outputs to build clear, engaging stories and visualizations that drive action Proven stakeholder management and strong influencing skills, ability to influence decision making among senior leaders Adept at navigating complex, global, matrixed organizations and building strong relationships across functions and geographies Ability to collaborate effectively with cross-functional partners (marketing, creative, analytics, product) to translate insights into concrete strategies, plans, and actions. Excellent project management skills, with the ability to juggle multiple work streams, prioritize effectively, and maintain strong attention to detail in a fast-paced environment. The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individuals knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employees passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group Media Solutions, Expedia Local Expert®, CarRentals.com, and Expedia Cruises. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Groups Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless youre confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group Media Solutions, Expedia Local Expert®, CarRentals.com, and Expedia Cruises. For more information, visit www.expediagroup.com. Employment opportunities and job offers at Expedia Group will always come from Expedia Groups Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless youre confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.