Paid Media Analyst

101954 701 Cool Springs Blvd, Franklin, Tennessee 37067 TruGreen accepts applications on an ongoing basis. Job Description Paid Media Analyst Location: Nashville, TN Work Schedule: Onsite 4 days per week Experience Required: 3+ years Overview We are seeking a Paid Media Analyst to join our marketing analytics team in Nashville. This role is responsible for analyzing large volumes of marketing and media performance data to generate insights that improve campaign efficiency and business performance. The Paid Media Analyst will develop reporting and identify trends across media channels, markets, and audiences. The role will focus on uncovering insights such as local market performance trends, lowest cost-per-sale by channel, and opportunities to optimize marketing investments. This position is ideal for someone who enjoys working with data, building analytical frameworks, and translating complex datasets into clear insights that inform business decisions. Key Responsibilities Data Analysis & Insights Analyze large datasets from marketing platforms and internal data sources to identify actionable insights. Identify trends in local market performance, cost per sale, and channel efficiency. Develop analysis that helps optimize media investments and improve marketing performance. Identify opportunities to improve campaign performance through data-driven recommendations. Reporting & Dashboards Build and maintain recurring performance reports for marketing and leadership teams. Develop dashboards and reporting frameworks that track key performance indicators such as: Cost per sale Conversion rate Media efficiency by channel Local market performance Translate complex data into clear, concise insights and recommendations Cross-Functional Collaboration Work closely with marketing, analytics, and media teams to support campaign analysis. Provide analytical support for media planning, optimization, and budget allocation. Communicate insights clearly to both technical and non-technical stakeholders. Data Management Ensure accuracy and consistency across reporting sources. Organize and structure data for scalable reporting and analysis. Continuously improve reporting processes and analytical methodologies. Required Qualifications 3+ years of experience in data analysis, marketing analytics, business analytics, or a related field. Expert-level proficiency in Microsoft Excel (pivot tables, complex formulas, data modeling, large dataset management). Strong analytical and problem-solving skills. Ability to interpret large datasets and translate them into actionable insights. Excellent communication skills with the ability to present data in a clear and compelling way. Bachelors degree in Marketing, Analytics, Business, Statistics, Economics, or a related field. Preferred Qualifications Experience working with Qualtrics, Google Analytics 4 (GA4), or Power BI. Familiarity with the paid media landscape (search, social, display, programmatic, etc.). Experience building dashboards or automated reporting systems. Knowledge of marketing performance metrics and attribution frameworks. What Success Looks Like Deliver clear insights on which channels and markets drive the most efficient sales. Improve the speed and clarity of marketing reporting. Enable marketing teams to make better, data-driven investment decisions. Ability to speak, read and write fluently in English is required. You MUST BE physically located in the United States while performing this job. TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace. Pay Ranges $54,983.00 - $91,638.00 This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidates skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employees pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks. TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com). California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references. Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. TruGreen performs pre-employment testing. To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer We offer growth, both for your career and your community. TruGreen is the nation's largest and most comprehensive provider of lawn and landscape services. We are proud to have over 200 branches across the country so that you will find opportunities with us no matter where life takes you. Plus, we offer competitive pay and a comprehensive benefits package, including medical, dental, vision and 401k plans. With our small-company feel, tight-knit communities and 40 years of time-tested training, you will have everything you need to grow your career with us at TruGreen. Having trouble searching on this site? 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