(USA) Senior Manager, Business Analysis and Insights

Position Summary... Build the new Marketing Intelligence function at Sams Club. As one of two Senior Managers, youll lead the brand strategy & marketing intelligence pillar from Bentonville, ARturning a high volume of marketing activity into a single, trusted story of how our work drives outcomes. Youll connect brand and performance marketing to member growth, revenue, and brand health, creating a measurement system that ladders up to business objectives. Partnering with strong data teams and media partners, youll leverage AI to accelerate insights, optimize paid media, and guide investment decisions that move the business. What you'll do... Map & Align Inventory channels, campaigns, metrics, and data sources across brand and performance marketing. Define an outcomes tree that ties activities to business KPIs (member growth, revenue, LTV, traffic, conversion, brand health). Surface quick wins to improve accuracy, speed, and trust in existing reporting. Establish the One Story Stand up a single source of truth for marketing performance with a unified taxonomy, KPI definitions, and governance. Launch a weekly executive-ready narrative that explains what moved the business and whybrand and performance together. Model, Test, Optimize In partnership with our data teams, implement a Media Mix Modeling (MMM) roadmap and integrate with experimentation (geo tests/holdouts) to validate incrementality. Operationalize campaign performance optimization for paid media (search, social, video, display, retail media, affiliates), providing channellevel reallocation recommendations that improve ROAS/LTV. Drive Decisions Lead a Marketing QBR that synthesizes brand + performance results, clarifies tradeoffs, and recommends what to scale, pivot, or stopwith quantified business impact. AIPowered Intelligence Use AI to speed insight generation (e.g., automated QA, anomaly detection, forecasting updates, creative/offer insights, narrative drafting). Reduce timetoinsight and increase signal quality through automation and methodology upgrades. Brand Strategy Measurement Build a brand performance framework that links awareness/consideration/preference to nearterm outcomes and longterm value. Enable scenario planning that connects MMM outputs, budget choices, and expected business results. Team & Partnership Leadership Coach analysts and crossfunctional squads; set standards for analytical rigor, storytelling, and stakeholder engagement. Orchestrate ways of working across the two Senior Manager roles, agencies, Media, Brand, Finance, and Data Science. Embed privacy, compliance, and ethical data use in every workflow. What Youll Bring Measurement depth across brand + performance: Handson experience with MMM, incrementality testing/experimentation, and campaign performance optimization across paid media channels. Performance marketing fluency: You understand channel mechanics and how to translate platform and partner data into crosschannel investment decisions. AI forward: Practical experience leveraging AI to automate analysis, generate insights, improve forecasts, or accelerate narrative creationand a curiosity to scale new AI capabilities with our data partners. Executive storytelling: You turn complex analysis into clear, persuasive narratives that drive alignment and action at senior levels. Builders mindset: Comfortable launching a new functiondesigning taxonomies, governance, and cadences that stick. Crossfunctional influence: Proven success partnering with data engineering/science, Finance, Brand, Media, and external agencies to define goals, resolve tradeoffs, and deliver outcomes. People leadership: A track record of mentoring analysts and elevating the craftraising the bar on methods, quality, and speed. Stewardship: High standards for data quality, compliance, and ethical measurement. At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet! - Health benefits include medical, vision and dental coverage - Financial benefits include 401(k), stock purchase and company-paid life insurance - Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. - Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $80,000.00-$155,000.00 Additional compensation includes annual or quarterly performance bonuses. Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications: Bachelors degree in Business, Analytics, Statistics, or related field and 4 years experience in data analytics, project management, business, or related area OR 6 years experience in data analytics, project management, business, or related area. 2 years experience using intermediate functionality of Microsoft Office. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Statistical Programming Language, Supervising Associates, Working on cross-functional teams or projects Masters: Business Administration Project Management - Project Management Professional - Certification, Six Sigma Black Belt - Certification, Six Sigma Green Belt - Certification Primary Location... 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. About Walmart: Fifty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world's biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we're reinventing the shopping experience and our associates are at the heart of it. You'll play a crucial role in shaping the future of retail, improving millions of lives around the world. This is that place where your passions meet purpose. Join our family and create a career you're proud of.