Senior Manager, GEO

Job Description: At dentsu, we help leading brands win visibility across a search landscape thats changing fast. Were looking for a Senior Manager, GEO to lead daytoday strategy, team operations, and client delivery across traditional SEO and AIpowered discovery for a complex enterprise client. This is not a legacy SEO role with a new label. Youll be a leader in reshaping discovery through generative AI, answer engines, and LLMs - and help turn whats emerging into structured, scalable programs. Youll lead teams, partner with senior stakeholders, and balance technical rigor with experimentation as the discipline evolves. This role is ideal for a strong SEO leader who is excited by the search evolution. What Youll Lead & Own: GEO & SEO Strategy Leadership Shape and evolve the teams GEO approach, identifying new opportunities, testing emerging tactics, and translating learnings into best practices Partner closely with the Director on account direction, priorities, and escalations Serve as the primary daytoday client contact and escalation point, leading working sessions, presentations, and strategic discussions Technical & Content Excellence Lead technical audits across crawlability, indexation, site architecture, structured data, and Core Web Vitals Guide keyword research, competitive analysis, content opportunity assessments, and AI visibility evaluations Lead GEO workstreams focused on content clarity, authority signals, citation readiness, and discoverability in generative search experiences Translate technical findings and performance trends into clear, prioritized recommendations tied to business outcomes Performance, Measurement & Delivery Oversee performance reporting, insights, and business cases tied to GEO & SEO Impact Monitor scope, pacing, and delivery qualitysurfacing risks early and escalating as needed Support major initiatives including site migrations, redesigns, CMS changes, and largescale launches Partner crossfunctionally with content, analytics, media, development, and client teams People & Operational Leadership Manage and develop junior team members through coaching, feedback, and career support Oversee team workflows, prioritization, and QA to ensure clientready delivery Support hiring and onboarding, helping new team members ramp quickly and effectively Improve processes, templates, and ways of working to increase efficiency and elevate quality Contribute to broader capability building through training, POVs, and thought leadership What You Bring Experience & Skills 5+ years of SEO experience, ideally in an agency or enterprise environment 1+ years of direct people management experience Proven experience leading enterpriselevel accounts and complex workstreams Deep understanding of technical SEO, content strategy, onpage/offpage optimization, and performance analysis Exposure to GEO / AEO / LLMO workflows preferred, including AI visibility or citation analysis (e.g., Profound, Bluefish) Working knowledge of HTML, CSS, JavaScript, and structured data Handson experience with tools like Google Search Console, GA4, Adobe Analytics, Screaming Frog, BrightEdge, Semrush, Ahrefs, or similar Strong ability to turn complex data into clear narratives and actionable recommendations Confident, credible presence with client stakeholders Mindset & Growth Orientation Curious about how AI systems surface, interpret, and cite information Energized by ambiguity and motivated to build in a growing space Grounded in performance and databut excited to test, learn, and iterate Actively engaged in the industry and able to form informed points of view Comfortable leading teams through change and developing workstreams What Success Looks Like You lead GEO and SEO work with strong judgment, prioritization, and followthrough Your team delivers polished, highimpact work and continues to grow Clients trust you to navigate complexity and translate emerging change into action GEO evolves from experimentation into structured, scalable impact under your leadership Why dentsu Youll lead highimpact search work at a moment when the discipline is expanding rapidly. This role offers the chance to grow deep expertise in GEO, LLMO, and advanced SEO, manage and develop a strong team, and help define how modern search and AIdriven discovery evolve in practice. The annual salary range for this position is 80- 100K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. #LI-EB1 #LI-Remote Location: Detroit Brand: Carat Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail toApplicantAccommodations@dentsu.comby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you. Cant find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. Were leading the way helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work