Senior Marketing Specialist and Event Coordinator

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: About Abbott Abbott Rapid Diagnostics is part of Abbotts Diagnostics family of businesses, bringing together exceptional teams of experts and industry-leading technologies to support diagnostic testing, which provides essential information for the treatment and management of diseases and other conditions. The Opportunity As the Sr Marketing Specialist and Event Coordinator in our Lake Forest, IL or Kansas City, MO location, this role leads the end-to-end planning, coordination, and execution of trade shows and industry events, including cross functional alignment, goal setting, vendor negotiation, logistics management, and onsite execution. It oversees comprehensive marketing performance analytics, covering ROI calculations, email campaigns, webinars, website activity, Salesforce lead and opportunity tracking, and event performance reporting to drive data informed decision making. The position also supports B2B communications efforts and partners closely with Commercial Excellence, Marketing, and Sales teams to ensure seamless lead management and pipeline visibility. Additional responsibilities include managing contracts, sponsorships, subscriptions, associations, and coordinating with procurement and finance to support broader marketing operations and relationship management. What You'll Work on Lead end-to-end trade show and event planning, coordination and logistics: Vendor coordination, contracts, purchasing, booth planning and execution, outreach coordination Cross-functional communication, alignment and approvals, team assignments Negotiation and relationship management with vendors ROI calculation Sales leads processing, system uploading and assignment Oversight, tracking, and reporting of marketing metrics and KPIs, including: Email campaigns Webinars Website Leads/Opportunities for tracking, dissemination and organization to sales representatives and in SalesForce.com Customer segmentation of lead generation Pre, During and Post Customer event coordination across agenda, logistics, customer meeting schedules, event engagement, sales lead generation and return on investment measurement Support with B2B Comms, email campaigns and sales collateral materials Coordination with Commercial Ex, Marketing, and Sales for lead management and tracking Miscellaneous support with contracts, sponsorships, subscriptions, association relationship management, coordination with procurement and finance Required Bachelors degree in marketing, Business, Communications, or related field 3+ years of experience in marketing, event coordination, or trade show management Strong project management skills with experience coordinating cross functional teams Experience with vendor management, contract coordination, and logistics planning Understanding marketing metrics, ROI analysis, and performance reporting Experience with B2B marketing campaigns, including email, webinars, and digital channels Excellent communication, organization, and relationship management skills Ability to collaborate effectively with Marketing, Sales, Commercial Excellence, Regulatory, and other internal partners Strong attention to detail is a must Excellent written and verbal communication skills, with the ability to collaborate across teams and levels Ability to work in multiple initiatives with short and overlapping deadlines Strong interpersonal skills and ability to work with a diverse team Self-motivated and self-starter, with initiative to deliver results Preferred Familiarity with Salesforce for lead tracking and opportunity management is desired but not a must Experience in B2B marketing Experience working with procurement, finance, and association or sponsorship partners WHAT WE OFFER At Abbott, you can have a good job that can grow into a great career. We offer: Training and career development, with onboarding programs for new employees and tuition assistance. Financial security through competitive compensation, incentives, and retirement plans. Health care and well-being programs including medical, dental, vision, wellness, and occupational health programs. Paid time off. 401(k) retirement savings with a generous company match. The stability of a company with a record of strong financial performance and a history of being actively involved in local communities. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. The base pay for this position is $78,000.00 $156,000.00 In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: TOX ARDx Toxicology LOCATION: United States > Lake Forest : J55 ADDITIONAL LOCATIONS: United States > Kansas City : 8140 Ward Parkway WORK SHIFT: Standard TRAVEL: Yes, 10 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions across the spectrum of health, around the world, for all stages of life. Whether its next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of lifes greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter