Marketing Analyst, Strategy & Data Science

Marketing Analyst, Strategy & Data Science Position Summary: The Marketing Analyst, Strategy & Data Science will architect the foundation of marketing performance analytics from the ground up. This role is equal parts data miner, performance analyst, and strategic thought partner, this role will build the logic, models, and insight infrastructure that leadership relies on to measure and optimize impact across the enterprise. This role will provide ongoing support and performance visibility across Menu and Culinary, Brand, Media, Digital, Loyalty, and Guest Relations and will be responsible for aggregating insights and data across these teams to produce department-wide reporting and executive-ready insights. This position will both build something new while supporting critical initiatives such as our First Choice segmentation strategy and hyper local marketing approach, enabling smarter, more relevant communication with guests at every touchpoint. Essential Functions of the Job Performance Analytics, ROI & Strategic Insights Conduct hands-on analysis of campaign, loyalty, CRM, menu, media, and social performance Guest insights reporting from Blackbox, Technomic, etc. Quantify ROI, ROAS, visit lift, retention impact, and channel-level effectiveness Partner with Finance and Marketing leadership to identify what is driving traffic, engagement, and revenue Support Brand and Social teams with reporting and insights on social and brand awareness campaign reach, sentiment, and earned engagement using Sprout and Meta platforms Lead test and control analysis, loyalty behavior modeling, and performance readouts to support quarterly planning and optimization Data Mining, Segmentation & Intelligence Integration Mine and connect data from CDP , EDW , POS , OLO, Web, Mobile App, GA, Firebase, and paid media platforms Apply data science methods such as segmentation, lift modeling, behavioral clustering, and predictive analysis Support our First Choice segmentation strategy by enabling more personalized and localized communication based on guest behavior, geography, and visit frequency Leverage Placer AI and Spatial Intelligence tools to surface guest movement, trade area potential, and support hyper local targeting and performance optimization Dashboarding for Operational Visibility Build foundational dashboards in Power BI, Tableau, or Looker for stakeholders across Digital, CRM, Loyalty, Menu/Culinary, Guest Relations, Brand, and Field Marketing Support recurring reporting for offer redemptions, guest engagement, CRM campaigns, menu testing, and what lives where product mapping Provide Guest Relations, Menu, and Brand teams with structured, self-serve access to insights that drive action not just observation Key Platforms to Connect Guest and CRM: CDP, ESP, CRM, SMG, Blackbox, Technomic, PlacerAI Ordering and Menu: Olo, POS, Ziosk, Web, App Analytics and Campaign: GA, GTM, Firebase, Loyalty, Google Ads, Meta, Programmatic Platforms Social Media and Engagement: Sprout Social for brand sentiment, earned and owned engagement, and review trendsMeta Business Suite and Ads Manager for campaign performance and ROAS Feedback and Experience: SMG Spatial Intelligence: Placer AI Supports First Choice strategy and hyper local segmentation insights along with media targeting Data and BI Tools/Skills: SQL, AWS (EDW), Power BI, Tableau, Looker, Python What Success Looks Like Executives and departmental teams have clarity on what is driving ROI, guest behavior, and growth You connect fragmented systems into a unified, story-driven view of marketing performance Dashboards and reporting infrastructure support both strategic visibility and daily execution You become the go-to insight partner across Digital, Brand, Loyalty, Menu, Culinary, Media, and Guest Relations Your work powers smarter, faster, and more personalized marketing What You Bring (Requirements) 3 to 5 years in marketing analytics, business intelligence, or performance analysis Strong SQL, Python and dashboarding experience using Power BI, Tableau, or Looker Proven ability to analyze and report on ROI, ROAS, segmentation, and campaign lift Experience supporting social or brand performance metrics using tools such as Sprout and Meta Clear communicator and independent builder who thrives on ownership Curiosity, attention to detail, and drive to connect data to decisions Nice to Have (Preferred requirements) Experience in restaurant, hospitality, or multi-location retail Familiarity with Online Ordering Platforms, Digital Platforms, CRM, Placer AI, GA, SMG, Ziosk Background working with a Customer Data Platform supporting CRM journeys, guest segmentation Data extraction background working with in-house data warehouse (EDW) or data lakehouse (databricks) Experience providing menu/culinary, paid and social media analytics Minimum experience required: 13 years of direct hands-on experience in marketing analytics, with proven performance in campaign reporting, or data tools, specifically with business intelligence, or performance analysis. Degree or equivalent work experience required Strong SQL, Python and dashboarding experience using Power BI, Tableau, or Looker. Proven ability to analyze and report on ROI, ROAS, segmentation, and campaign lift. Experience supporting social or brand performance metrics using tools such as Sprout and Meta. Clear communicator and independent builder who thrives on ownership. Curiosity, attention to detail, and drive to connect data to decisions Competencies: At a beginner level; leads self and others, effectively communicates, exhibits skills and knowledge directly related to the job, is results focused and solution oriented, demonstrates hospitality excellence Compensation Range: $72,300.00 - $99,375.00 Red Robin is an Equal Opportunity & E-Verify Employer Under "Location" select the applicable state you want to search and then scroll down to see what cities we are hiring in! Can't Find Your Desired Location? It may be a Franchise restaurant. Use the links below to search for job postings at franchised restarants.* Alaska Arizona (Tempe) Delaware, New Jersey (Hamilton) Kansas, Missouri Michigan, Ohio (Toledo) Montana Pennsylvania (Central, Eastern) Texas (Dallas, Rio Grande Valley *Each Franchise is independently owned and operated and is solely responsible for all employment decisions regarding it's employees. In addition, all job postings for franchised restaurants are the sole responsibility of the franchisee operating that franchised restaurant, and each franchisee is solely responsible for the application process associated with their job postings. At Red Robin, we're not your typical burger restaurant. Our fans love us for our quirky personality, and the way we add an unexpected wink of fun to whatever we do. If you have a magnetic personality, contagious energy and are interested in working in an environment where anything is possible, come join our team! Mission: Serve our Guests awesome American food and bottomless fun. Vision: Be the most loved restaurant brand in the communities we serve. We WIN TOGETHER when we live our values: BOTTOMLESS FUN: From our unique art, to our iconic mascot, to our endless fries we like to have fun. Our playful attitude impacts all aspects of our business, ensuring both Team Members and Guests have a great time. UNBRIDLED GENEROSITY: By providing boundless kindness, abundance in service, and a do-whatever-it-takes attitude and hospitality, we ensure that our Team Members are equipped and excited to care for our guests. FAMILIARITY WITH A TWIST: Red Robin feels different, but still like home. Our decor, recipes, and Team Members blend the familiar with the unknown to create new and interesting experiences. INTEGRITY & HIGH-PERFORMANCE: Every action is driven by unwavering integrity, setting a new benchmark for high performance, ensuring excellence in all endeavors and fostering a culture of trust and excellence.