VP, Commercial Partnerships

Job Description: Amplifi is dentsus commercial innovation arm: we amplify the craft of the network, delivering incremental value and measurable outcomes. Amplifi builds growth solutions that drive effectiveness, efficiency, and impact for clients. This is a leadership role within the North American trading organization. The VP, Commercial Partnerships will set our strategic direction on who our major commercial partnerships should be, executing against those partnerships, and ensuring that the team and direct reports are delivering this at scale across the business. You will report into the EVP Commercial. Working collaboratively to define and implement a plan that allows the US trading team to achieve its goals. The VP, Partnerships will bring a deep understanding of the media landscape, including tools, platforms, and the financial and compliance frameworks that underpin principal media and proprietary/value-based solutions. This includes expertise in pricing strategy, principal trading and buying, and yield management. Leading commercial, sales, or trading teams, along with experience managing budgets and overseeing media or business portfolios. In this role, the Vice President will lead and grow the Commercial Partnerships teamdeveloping talent, evaluating performance, and guiding professional growth. This position also plays a key role in broader agency initiatives, collaborating with cross-functional teams across the dentsu network, contributing to new business efforts, and participating in organizational learning and development. Responsibilities: Identifies, negotiates, and delivers commercial partnerships with existing and new partners across media, technology and content ecosystems. Ensures the correct processes, structures and talent are in place within the wider team to execute this core requirement effectively. Consistently source the wider ecosystem for new opportunities, and ensure that any potential opportunities can be quickly converted for maximum value. Experience in either content/format development, entertainment, sponsorships, influencer marketing and/or digital performance marketing is preferred. Working with the EVP Commercial, define the annual trading and commercial strategy, and ensure that this is landed across their wider team, and ultimately executed Working with the EVP Commercial to create and maintain a pipeline of commercial opportunities that ultimately deliver against the financial growth targets across the region Analyzing data and understanding market patterns in order to generate strategic revenue opportunities Recognizes the general media landscape, including leading and emerging media channels/partners Collaborates with internal team to contribute to day-to-day strategic work for client(s) & commercial analysis for deals and partnerships Oversees the financial tracking and reporting of deals and client spend trends Client & Internal Relationships Manage expectations for deliverables and ensure that feedback from teams is addressed in negotiation process Thorough understanding of all elements of investment and revenue-generating partnerships and contracts/agreements Looks to identify opportunities to improve revenue generation, whether by creating new products/partnerships, identifying new partners or client opportunities, or margin improvement Serve as a resource for Directors, VPs, VPs, for advice, counsel and mentorship Participate and present in New Business efforts and presentations, where appropriate Establish strong internal relationships with other service line personnel Strategic Thinking & Leadership Balance, prioritize and properly assign work associated with multiple, concurrent projects Provide guidance to team members and nurture/promote team environment Ensure key information is being provided to the team regarding client issues, internal agency issues, changes in account status, etc. Is approachable and solution-oriented when presented with problems/issues by staff and team Responsible for constructing and delivering accurate, honest and timely performance management documents Is mindful of the clients point of view when reviewing work, leverage this perspective when providing feedback to team Breaks down problems and issues into critical parts which can be resolved Oversees management of specific projects as assigned and maintain overall plan quality control Is an engaged member of the media industry, and proactively solicits and contributes innovative ideas EXPERIENCE/KNOWLEDGE REQUIRED: 15+ years of analytical experience within media environment (sales or agency), experience in a barter, trading division, procurement or commercial division preferred. Strong negotiator, with experience of managing a portfolio of multi-million dollar deals at once An ability to balance commercial necessity while being client centric at all points Experience in knitting together internal capabilities (technology, tools) with partner capabilities to generate novel offerings and/or product lines Possesses advanced numeracy skills and a data-led approach to decision making Ability to articulate strategic foundation for their development Strong industry profile within the US market, as well as proven leadership skills and management experience Dentsu Trading Values Sanpo-yoshi principles (value-for-all) we seek solutions that are good for buyers, sellers, and society Yugen-jikkou (walk the walk) we follow through & we dont talk about it if were not going to do it Seicho (we all grow) we are committed to growth; for our clients, our partners and ourselves The annual base salary range for this position is $113,000-$182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-CP1 #LI-Hybrid Location: New York Brand: Amplifi Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail toApplicantAccommodations@dentsu.comby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you. Cant find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. Were leading the way helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work