Associate Media Manager, Enterprise Strategy & Innovation

Are you ready for whats next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes Next Never Rests, and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality: Position Overview: Were looking for an Associate Media Manager, Enterprise Strategy & Innovation to help advance our media planning and buying practice within the Performance Marketing COE. This individual will be a subject matter expert on media planning and buying best practices across a diversified channel mix, including offline and online channels, and may be responsible for hands-on campaign planning, activation and reporting for special projects. The ideal candidate will have experience managing and optimizing campaigns across multiple clients, and a deep understanding of the end-to-end process for standing up and measuring paid media campaigns. We are looking for an individual with a growth mindset with deep functional knowledge in planning and buying across a diverse mix of traditional and digital media channels, such as connected TV, OOH, content partnerships, paid search (Google, Bing), paid social (Meta, TikTok), and programmatic media channels. At Brunswick, we have passion for our work and a distinct ability to deliver. Essential Functions: New Vendor & Partnership Exploration · Research emerging media and ad tech solutions that could support media strategy advancement and business objectives · Support the vendor evaluation process, including gathering capabilities decks, conducting initial exploratory calls, and comparing opportunities against our existing stack · Maintain a centralized library of new and prospective partners, including POVs, use cases, pricing, and performance considerations · Assist with pilot program planning and execution for new vendors Enterprise Test & Learn · Support the development and execution of our annual test and learn agenda across paid digital and traditional channels · Assist with test design, including developing hypotheses, drafting briefs, aligning measurement frameworks, and coordinating with internal analytics teams. · Manage timelines and deliverables to ensure tests are launched, monitored, and completed on schedule · Collaborate with cross functional partners to help collate performance learnings and assist in pulling results, synthesizing insights, and packaging findings for internal stakeholders Advancement of Media Planning Practice · Support crossfunctional special projects tied to channel innovation, audience strategy, data usage, and platform improvements · Develop POVs and case studies related to paid media planning and buying best practices relative to Brunswicks divisions Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way. Required Qualifications: · Minimum of 3-5 years in advertising, media management, and/or media planning with experience planning and managing campaigns across a diverse media mix; agency experience preferred · Experience designing, setting up and analyzing results for A/B tests. · Strong analytical skills with ability to interpret data and draw actionable insights. · Strong verbal and written communication. · Detailed oriented, organized and ability to multi-task. · Creative thinking and problem-solving abilities. Working Conditions: · Hybrid, 3x per week in office The anticipated pay range for this position is $66,500-95,750 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidates qualifications and the business context. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here. Why Brunswick: Whatever tomorrow brings, well be at the leading edge. As the clear leader in the marine industry, were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, were proud of being recognized for making a splash with numerous awards! Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support. For more information about EEO laws, - click here Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify. Brunswick and Workday Privacy Policies Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942. All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com. #Brunswick Corporation Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that Next Never Rests. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.