Department: Communications & Marketing Location: Health Sciences Center Time Type: Full time Worker Type: Regular Job Req ID: R106878 Minimum Requirements: Bachelors degree in Communications, Marketing, or a related field and two (2) years of relevant experience or an equivalent combination of education and experience. Grade 5 (Salaried) Position Description: The Communications and Marketing Specialist II position will report to the Executive Director of Communications and Marketing to promote and protect the Executive Vice President of Health Affairs and School of Medicines (SOM) brand to both internal and external audiences by providing graphic design, marketing and communications support. In this role, the Communications and Marketing Specialist II will assist in executing marketing plans and strategies, coordinating promotional materials, and conducting program-related marketing tasks and projects. They will manage and coordinate multiple marketing accounts, develop and execute content and design strategies, write copy for various channels of online and offline marketing creatives, and research and apply best practices and trends in various industries to optimize design projects and marketing campaigns. The person filling this position will coordinate internal and external marketing and promotions, perform website content creation and optimization using SEO tools and insights, and provide communications support to eight ULSOM departments. Essential Duties and Responsibilities: Coordinate marketing projects with the internal team, academic units and outsource partners, including content creation (written and visual/video) and promotion, ad copy writing and design, program launch and web development. Assist with the review and approval process for the university's brand center as outlined by the SOM Quality Statement. Collaborate with the internal team, academic units and outsource partners in designing informative and appealing content for print and digital marketing materials. Provide strategic and tactical support to Health Science Center/SOM Communications team, leadership and partners on special projects. Develop, document and refine processes for project coordination to maximize efficiencies. Develop and implement marketing and recruiting strategies to promote programs through online and off-line channels. Develop and maintain departments web presence to provide relevant content and engage prospective audiences. Optimize website content using SEO tools and best practices, improve messaging and branding to maximize visibility of programs and generate qualified interest. Preferred Qualifications: Experience in higher education marketing Excellent copywriting, editing, and proofreading skills Expert in Adobe Creative Suite, especially InDesign and Illustrator Understanding of Canva Creative approach to writing and content creation Working knowledge of account and project management Effective oral and written communicator Ability to work with various teams, stakeholders, and vendors Experience in advertising, communications, and public relations Skilled in graphic design and visual optimization Target Compensation Maximum: $68,900.00 Target Compensation Minimum: $45,900.00 Compensation will be commensurate to candidate experience. Equal Employment Opportunity The University of Louisville is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity and expression, marital status, pregnancy, or veteran status. If you are unable to use our online application process due to an impairment or disability, please contact the Employment team at employment@louisville.edu or 502.852.6258. Assistance and Accommodations Computers are available for application submission at the Human Resources Department located at 215 Central Avenue, Ste 205 - Louisville, Kentucky 40208. If you require assistance or accommodation with our online application process, please contact us by email at employment@louisville.edu or by phone 502-852-6258. The University of Louisville is committed to being a great place to work, learn and invest. It is a place where you will thrive in a community of inclusivity, cultivate your innovative power and work where youll discover your purpose. Join the Cardinal Family today. Learn more about the University at our About Us page.
