Senior Marketing Analyst

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Job Title Senior Marketing Analyst Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. Youll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelors degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The Opportunity This position works out of our Alameda, CA office in the Lingo division and reports to the Media Performance and CRM Director or just Growth Marketing Director. Lingo is a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers such as glucose, ketones, and lactate to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health. What Youll Work On Lead Analysis: Independently design and execute analyses driven by clear business needs and hypotheses. Attribution & Incrementality: Develop and refine attribution models and measure incremental impact across channels. CRM Analytics: Analyze lifecycle marketing performance, segmentation, and engagement metrics across CRM platforms (e.g., Braze, Marketo). Test Design & Implementation: Own the design, execution, and evaluation of experiments (A/B tests, DMA tests, geo-lift studies). Data Management: Use SQL, Python, and analytics tools to extract, transform, and analyze large datasets. Insights & Reporting: Translate complex data into clear, actionable recommendations for marketing, CRM, and growth strategies. Required Qualifications Associate's Degree Minimum of 4 years of experience Proficiency in SQL, Python, or other common analytics and reporting tools (e.g., Pandas, NumPy, visualization libraries). Ability to independently lead hypothesis-driven analysis and communicate findings effectively. Deep understanding of attribution models and incrementality measurement. Experience designing, implementing, and communicating test results (A/B, DMA, geo-lift). Working knowledge of major advertising platforms (Google Ads, Meta Ads) and CRM platforms (Braze, Marketo, Salesforce Marketing Cloud). Ability to analyze customer lifecycle metrics, segmentation, and retention strategies. Preferred Qualifications Bachelor's Degree Familiarity with retail media networks (Amazon Marketing Cloud, Walmart Marketing Cloud). Understanding of media mix modeling and its application in marketing strategy. Exposure to marketing investment frameworks and ROI optimization. Experience with CRM campaign optimization, personalization strategies, and journey orchestration. Knowledge of email deliverability best practices and push/in-app messaging analytics. Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews. The base pay for this position is $100,000.00 $200,000.00 In specific locations, the pay range may vary from the range posted. JOB FAMILY: Project Management DIVISION: LNGO Lingo LOCATION: United States > Alameda : 2901 Harbor Bay Parkway ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions across the spectrum of health, around the world, for all stages of life. Whether its next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of lifes greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter