High performers deserve a high-performance culture and a state-of-the-art headquarters. First American is proud to offer its colleagues outstanding compensation & benefits, including 401(k) match, a free on-site gym, paid parental leave, and subsidized childcare, among many others. The Marketing Analyst plays an important role in supporting First American's Corporate Marketing team through the execution of marketing initiatives, content development, research, and administrative coordination. This role is ideal for an early-career marketing professional looking to build broad exposure across multiple marketing disciplines while contributing to the success of strategic marketing programs. The Marketing Analyst will work closely with colleagues across Marketing and Sales to help develop, coordinate, and execute initiatives that enhance brand awareness, support business objectives, and strengthen audience engagement. Responsibilities include creating and managing marketing content for social media, digital channels, email campaigns, and earned media opportunities, as well as conducting competitive research, assisting with campaign execution, and supporting day-to-day marketing operations. This role, like all roles at First American, carries a high degree of responsibility. Key Responsibilities: The Analyst will lead or support projects including, but not limited to: Social media content creation and scheduling Graphic design and creative asset development Earned media and public relations support Digital content development and website updates Email campaign configuration and deployment Content writing and editing Presentation development Competitive and market research Marketing reporting and analytics Other operational support for the Corporate Marketing team Requirements: Bachelor's degree preferred, or equivalent combination of education, training, and experience At least 2 years of marketing experience; internship or co-op experience will be considered Strong written and verbal communication skills with the ability to create compelling content for a variety of channels Excellent attention to detail, organizational skills, and proactive communication style Ability to manage multiple projects and deadlines in a fast-paced environment Ability to independently generate ideas and follow through on execution Strong collaboration skills and ability to build relationships across teams Interest in expanding knowledge of marketing tools, content creation, digital marketing, and analytics Ability to leverage data and insights to support marketing goals and decision-making Experience with Canva, Adobe InDesign, email marketing platforms, social media management tools, and B2B marketing is a plus Compensation: $62,500 - $70,000, based on experience. We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellencewe would love to talk to you. First American Equipment Finance, an RBC/City National Company, is a growing, national leader providing equipment leasing and equipment finance services to commercial borrowers in all fifty states. In 2023, the company earned top honors among midsize companies for the Best Companies to Work for in New York for the 6th consecutive year. With national headquarters in Rochester, NY, First American has approximately 300 employees and manages a $4B portfolio. As we strive to achieve our vision of becoming the best company to work for and the best company to work with, we understand that we must have a diverse and inclusive workforce. First Americans Diversity, Equity & Inclusion and Leadership Team are committed to taking action and progressing toward a better, more inclusive place of work.
