Associate Manager, Digital Marketing

Position Overview: We are looking for a hands-on Digital Marketing Associate Manager to join the Digital Media team. The Digital Media team owns and manages all of the paid media in the USA market. This person will contribute to the management and performance optimization of Paid Social, Affiliate and Display channels. The ideal candidate has deep understanding in full funnel marketing, ability to build new acquisition strategy, and a passion for retail, e-commerce, and the digital marketing industry. Responsibilities: Own Paid Social (Meta, TikTok), Affiliate, and Display (branding & retargeting) channels in the US market Plan & execute campaigns monthly and seasonally, collaborating cross-functionally with marketing, creative, merchandising, and agencies Maintain alignment to company initiatives, such as global branding strategy and US local market promotions & events Forecast, analyze campaign performance and find optimization opportunities to meet program specific KPI goals such as Net New Orders and Site Traffic Direct and manage agencies to achieve goals and ROI targets Develop brand-focused tactics and execute on ROI positive initiatives, tracking performance against KPI metrics and budget pacing Work on creative briefing for Paid Social & Display ads to provide with Creative agency, and manage all coordination through asset completion Review and approve all ad creative asset, confirming with all internal stakeholders such as marketing, merchandising and PR Audit all campaigns ads regularly to ensure higher quality and performance Stay up to date with industry trends to bring in new ideas to our media strategy Frequent in person collaboration Qualification: Bachelors Degree 5+ years of digital marketing experience managing large-scale, performance driven campaigns Direct experience with Paid Social, Display and Affiliates & platform knowledge (Meta, TikTok, etc.) Proven ability to communicate with all levels of management and external/internal partners Extremely detail-oriented, with clear and proven organizational skills Strong quantitative skills, including analytical abilities and math proficiency Strong project management skills and leadership Expert with Analytics Tools/BI Reports like Google Analytics, Looker Studio, or similar reporting tools Expert with Excel, Powerpoint and/or Google Workspace Apps (Sheets, Slide, Docs) Experience with Data Analytics Implementations: Google Tag Manager, Pixel management Salary: $103,000 - $119,000 *The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position. The Company is committed to equal pay initiatives and will not ask candidates for their current or past salary. As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law. UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. Fast Retailing is one of the worlds largest apparel retail companies, and UNIQLO is Japans leading specialty retailer. UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,500 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now over 3,600. With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com. For additional information regarding Uniqlo Careers please visit our Global Career Page. Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individuals style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to peoples lives. Unlocking The Power Of Clothing We believe we can turn the power of clothing into a force for good. By designing, making and selling good clothing, we can make the world a better place. Good clothing means simple clothing, high in quality, and built to last. It's clothing that enriches the lives of people who wear it by giving them comfort, protection and pleasure. It is produced in a way that is harmonious with nature, without excessive burden on the environment. Good clothing is made by people of diverse backgrounds working with energy and enthusiasm, under conditions where their health, safety and human rights are respected and upheld. And we will extend this same spirit to our customers and all our Stakeholders, working with them to aspire to a better society where we all thrive. This is our promise: to always work toward a better, more sustainable society. Fast Retailing embraces and promotes diversity and inclusion. We believe these concepts nurture our culture, helping to change our business, the people working within it, and all of society for the better. We respect and appreciate each individuals points of difference and personality and strive to create a diverse team where every person has equal opportunity to use their greatest abilities to fulfill their potential.