Social Media Student Assistant

Job TitleSocial Media Student Assistant Agency Texas A&M Agrilife Extension Service Department Marketing and Communications Proposed Minimum Salary$13.00 hourly Job LocationCollege Station, Texas Job TypeStudent Worker Job Description Under the supervision of the Social Media Coordinator, the Social Media Student Assistant will support Texas A&M AgriLifes social media efforts with the development of high-quality, brand-aligned content. This role is hands-on and highly creative, with a strong focus on capturing photo/video assets, editing for multiple platforms, and generating content ideas. This role is open only to current Texas A&M University students. Key Responsibilities: Content Creation & Production: Capture photos and videos at events and around campus to support multi-platform storytelling. Prepare final deliverables including captions, thumbnails, alt-text, and optimized aspect ratios. Maintain an organized archive of raw footage, edited files, and project assets via discussed storage needs. Content Development & Ideation: Pitch content ideas weekly that align with AgriLife priorities, campaign calendars, student life, and program stories. Build draft content outlines, storyboard simple shoots, and propose execution plans. Support implementation of recurring content series, seasonal content, and event coverage. Trend Research & Application: Monitor platform trends, emerging formats, and best practices. Assess trends for brand fit, mission appropriateness, and relevance to AgriLife audiences. Recommend adaptable trend concepts and create test content when approved. Publishing Support: Prepare posts for scheduling, ensuring accuracy, brand voice alignment, and accessibility requirements. Assist in publishing day-of content, live coverage, or quick-turn stories as needed. Follow guidelines for tone, imagery, and representation across all AgriLife units. Additional Projects: All AgriLife Marketing and Communications student workers complete a semester-long project aligned with the AgriLife Marketing and Communications strategic plan, creating a small-scale campaign or initiative using the PESO model. Projects vary by role and may be implemented in real-world applications, providing portfolio-ready work. Required Qualifications: Current undergraduate or graduate student at Texas A&M University. Required Knowledge, Skills, and Abilities: Strong writing, editing and proofreading skills. Familiarity with major social media platforms and basic analytics tools. Ability to balance multiple projects and meet deadlines. Professional verbal and interpersonal communication skills. Ability to work cooperatively with others. Must have a self-starter attitude, activate content ideas both as instructed and independently. Preferred Qualifications: Coursework or experience in communications, journalism, marketing or related fields. Experience with content-management tools (e.g., Hootsuite, Sprout Social) and graphic-design applications (e.g., Canva, Adobe Creative Cloud). Experience on social media platforms or a strong understanding of how various platforms work and effectively navigating and utilizing them. Understanding of AP style and accessibility best practices. Demonstrated creativity and an eye for visual storytelling. Comfortable on camera and adept at collecting and editing photos and videos. Work Expectations: Availability to cover occasional on-campus events. Reliable communication through phone, email, or other team platforms. Commitment to learning platform best practices and contributing to a positive team workflow. Applicant Instructions: Include a Resume, Cover Letter, and References with your application. Rate of Pay: $13/hour All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institutions verification of credentials and/or other information required by the institutions procedures, including the completion of the criminal history check. Equal Opportunity/Veterans/Disability Employer. As the largest comprehensive agriculture and life sciences program nationally, Texas A&M AgriLife brings together a college and four state agencies within the Texas A&M University System With over 5,000 employees, and a presence in every county across the state, Texas A&M AgriLife is uniquely positioned to improve lives, the environment, and the economy of Texas and the nation through education, research, extension and service. If your goal is the pursuit of excellence and your vision is to make a difference in this world, we invite you to explore our opportunities to discover what a career at Texas A&M AgriLife has to offer you. Texas A&M AgriLife is comprised of the following Texas A&M University System members: Texas A&M AgriLife Extension Service Texas A&M AgriLife Research College of Agriculture and Life Sciences at Texas A&M University Texas A&M Forest Service Texas A&M Veterinary Medical Diagnostic Laboratory Texas A&M AgriLife collaborates with Prairie View A&M University, Tarleton State University, Texas A&M University-Commerce, Texas A&M University-Kingsville and West Texas A&M University as well as with other public and private partners. Prospective employee benefits Retirement programs Commitment to inclusive excellence Strategic plan