Senior Associate, Brand Media

Senior Associate, Brand Media Senior Associate, Brand Media This is an exciting opportunity for a talented media professional to join Capital Ones Brand Media Department as a Senior Associate, serving as an internal subject matter expert responsible for paid media strategy, planning and activation of media investment for Brand and assigned Lines of Businesses (LOBs). The ideal candidate will have experience planning, analyzing and optimizing across a variety of paid media channels including traditional and emerging platforms. You will be responsible for ensuring that media plans align with the overall marketing strategy and deliver on Brand objectives. Role also includes management of external Agency partners. This position is responsible for paid media programs, not earned media or public relations. What youll do Collaborate with Brand Strategy, Advertising, Sponsorships, Social, Corporate Communications and Marketing & Analysis teams to develop integrated marketing campaigns Support Card campaigns across mass media channels including video, print, audio, digital, social and OOH platforms Develop paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways Evaluate research, develop points of view and craft paid media strategies and tactics to address business objectives Lead Brand and LOB media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations Manage paid media campaign budgets, including reconciliation and reporting Develop solid understanding of financial services competitive category; stay current with media trends and identify opportunity areas Build strong agency partner and media vendor relationships Track, benchmark and report on key performance metrics Influence partners within Brand and across the enterprise on media strategy via succinct, data driven presentations Support governance and integration across media responsibilities Foster an environment of motivation, inspiration, curiosity and passion for the work we do Who you are You want to be an EVIDENCE-BASED MARKETER who... Your curiosity is endless. Theres always something else to learn. Youre flexible and not afraid of changein fact you welcome the challenge. You share your point of view, but seek out what might be missing and listen. You have big ideas and know the best ones are driven by proof, persistence and patience. Youre a storyteller. You simplify the complex and compel your audience to act. You know how to enjoy yourself. While fun isnt mandatory, it certainly seems to follow you. You careabout the work, your team and the customers you serve. Basic Qualifications Bachelors Degree or Military Experience At least 3 years of experience in a marketing or advertising role Preferred Qualifications Masters Degree 2+ years of experience managing national and local integrated media campaigns and budgets 1+ year of experience managing media campaigns for Fortune 500 brands Experience writing briefs and working with marketing strategy and agency partners General understanding of media principles, planning and buying functions, and media software and research tools (MRI, Nielsen, comScore, Kantar) Proven communication and influence skills Strong organizational skills and ability to manage and prioritize multiple projects based on business critical needs Strong quantitative skills in regards to budget and data reporting management At this time, Capital One will not sponsor a new applicant for employment authorization for this position The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. McLean, VA: $94,600 - $107,900 for Sr. Associate, Brand Richmond, VA: $86,000 - $98,200 for Sr. Associate, Brand Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York Citys Fair Chance Act; Philadelphias Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site. Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC). What you need to know about internal mobility We aim to set a clear standard for associates applying internally across all of Capital One. To be eligible to apply for a new role, there are 4 requirements you need to meet: You've been in your current position, as noted in your Workday profile, for at least 6 months¹. Your most recent performance rating at Discover is "Solid" or above. Youre not currently on a Performance Improvement Plan or currently subject to a Final Written Warning review period. You meet all Basic Qualifications (BQs) of the role. Note: For a smooth experience, please apply to Capital One roles using your personal emailnot your Discover email address. At Capital One, applying for a role at a higher level than your current role is only permissible for roles at Capital Ones Associate level or below (e.g., Senior Coordinator to Principal Coordinator, Principal Coordinator to Associate). The majority of these roles are in Customer Operations and/or non-exempt. Because we have not yet mapped Discover levels to Capital One levels, compare the posted salary range to your current salary as a proxy to determine if this guideline applies to you. ¹Associates impacted by job loss are not subject to the 6-month time in position restriction.