Manager, Digital Marketing

Job Description: Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead our policyholders count on us to be there when it matters most. Its a big ask, but its one that we have the power to deliver when we work together. We collaborate and innovate pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because its the right thing to do. Pacific Life is more than a job, its a career with purpose. Its a career where you have the support, balance, and resources to make a positive impact on the future including your own. Were actively seeking a Manager of Digital Execution working in our Newport Beach, CA or Omaha, NE office. Relocation assistance may be provided. You will fill an existing role on the Digital Marketing Execution team within the Consumer Markets Division (life insurance and retirement solutions) Marketing team. This role would actively engage with strategic marketing managers, creative services, social media manager, data analysts, and internal Salesforce Center of Excellence team to drive overall program efficiency and success. How you'll help move us forward: Lead a Digital Execution team of four digital specialists in the development of business and technical requirements for digital marketing campaigns including campaign goals and measurement metrics, campaign audience criteria and segmentation, campaign decision trees, test and control segments, deployment criteria and data management. Generate audiences and segments for emails, journeys, and social media advertising based on criteria using Salesforce Marketing Cloud, Structured Query Language (SQL) query, Salesforce Sales Cloud data or other data sources as needed. Build, configure, version, proofread, test, and send emails, including dynamic content, AMPscript, and responsive design. Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, versions, and segments are correct. Build, configure, and test standard and Distributed Marketing journeys and automations based on business and technical requirements. Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data into Salesforce Sales Cloud. Collaborate with Data Analysts to communicate key metrics on program performance as well as results of testing to drive campaign optimization. Utilize project management systems for work intake, collaboration and tracking progress toward completion. The experience you bring: Bachelors degree or equivalent experience Salesforce Marketing Cloud Email Specialist Certification required 8+ years of hands-on experience with Salesforce Marketing Cloud is required, particularly Email Studio, Journey Builder, Automation Studio, and Contact Builder Knowledge of Salesforce Sales Cloud objects (for example Contact, Account, Lead, Opportunity) to create and maintain audience lists and segments 6+ years of demonstrated digital marketing experience with high aptitude for technology and experience with email campaign management Knowledge of HTML/CSS, AMPscript, dynamic content, and responsive design to build, edit and test email marketing campaigns 2+ years of hands-on experience with Structured Query Language (SQL) Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM Direct leadership experience required, managing professional employees and/or supervisors What will make you stand out: Experience in the financial services, insurance, or annuities industries Experience with Salesforce Einstein or similar Artificial Intelligence (AI) solutions Familiarity with Zoom, Aprimo, Monday.com Familiarity with Marketing Cloud Audience Builder and/or Distributed Marketing journeys You can be who you are. We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential. Whats life like at Pacific Life? Visit Instagram.com/lifeatpacificlife #LI-KB1 Base Pay Range: The base pay range noted represents the companys good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay. $134,280.00 - $164,120.00 Your Benefits Start Day 1 Your wellbeing is important to Pacific Life, and were committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, weve got you covered. Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off Paid Parental Leave as well as an Adoption Assistance Program Competitive 401k savings plan with company match and an additional contribution regardless of participation EEO Statement: Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company. Were over 150 years old, but theres more to us than heritage. Were ambitious. Were committed to building a better future for our organization, our employees, our customers, and our communities and we have the experience, resources, and financial strength to make it happen. Were investing in innovation. Were honing our expertise. Were empowering our people: growing digital skills and fostering the disruptive thinking we need to give us the edge in an increasingly competitive global marketplace. Have ambitions of your own? Lets achieve them together. At Pacific Life, we believe that success comes down to our people. Thats why were committed to embracing a flexible, diverse, and inclusive workplace where you can be your best self and do your best work. Our people-first culture creates a sense of belonging and prioritizes employee wellbeing, empowering you to achieve your full potential through our holistic health benefits, flexible working options, and a vibrant community of people working towards a shared purpose. You can connect with colleagues through employee connections groups, sharing your passions, interests, and ideas. Learn more about our Life at Pacific Life. Don't see the dream job you are looking for? Click "Get Started" below to drop off your contact information and resume and we will reach out to you if we find a match.