Marketing Analyst

High performers deserve a high-performance culture and a state-of-the-art headquarters. First American is proud to offer its colleagues outstanding compensation & benefits, including 401(k) match, a free on-site gym, paid parental leave, and subsidized childcare, and a flexible hybrid schedule, among many others. The Marketing Analyst role serves as a foundational stepping stone towards becoming a Marketing Manager. In this early career position, professionals will gain comprehensive knowledge and experience, preparing them to eventually lead strategic initiatives for one of our sales teams. This individual will write, design, and produce original thought leadership content, execute strategic campaigns that drive business, and grow to have broad latitude and creative control. The Marketing Analyst will work in tandem with Marketing and Sales colleagues to help develop, deliver and execute on goals while deepening use of marketing tools. This role, like all roles at First American, carries a high degree of responsibility. The Analyst will lead or support projects including, but not limited to: Campaign creation Conference management Content writing Email outreach Presentation development Market research Requirements Bachelors degree preferred, or equivalent combination of education, training, and experience, with at least 2 years of marketing experience, internship/co-op experience will be considered Ability to independently generate and execute on ideas Strong attention to detail, organizational skills, and proactive communication style Interest in gaining a deep knowledge of both content writing and design skills Ability to work collaboratively, build group consensus, and deliver on commitments Ability to reinforce the value of marketing using data to support goal achievement Experience with Canva, InDesign, and B2B marketing will be considered a plus Compensation: $62,500 - $70,000 We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellencewe would love to talk to you. First American Equipment Finance, an RBC/City National Company, is a growing, national leader providing equipment leasing and equipment finance services to commercial borrowers in all fifty states. In 2023, the company earned top honors among midsize companies for the Best Companies to Work for in New York for the 6th consecutive year. With national headquarters in Rochester, NY, First American has approximately 300 employees and manages a $4B portfolio. As we strive to achieve our vision of becoming the best company to work for and the best company to work with, we understand that we must have a diverse and inclusive workforce. First Americans Diversity, Equity & Inclusion and Leadership Team are committed to taking action and progressing toward a better, more inclusive place of work.