Growth Marketing Manager - Office of Academic Innovation - Penn Engineering

University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penns distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of Americas Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play. The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more. Posted Job Title Growth Marketing Manager - Office of Academic Innovation - Penn Engineering Job Profile Title Marketing Coordinator B Job Description Summary The Office of Academic Innovation at Penn Engineering is seeking a Growth Marketing Manager to support the successful launch, positioning, and ongoing marketing execution of graduate, professional, and lifelong learning offerings across Penn Engineerings online and on-campus portfolio. This role serves as a cross-functional bridge between strategy and execution, translating program priorities and enrollment goals into coordinated marketing activities across channels and stakeholders. The position supports program launches, enrollment communications, webinar and event coordination, website updates, campaign execution, and performance reporting, while helping ensure consistency in audience positioning and messaging across a growing portfolio of offerings. The Growth Marketing Manager will work closely with marketing, admissions, academic leadership, and external vendors to support scalable enrollment marketing operations and high-quality prospective student experiences. Job Description Program Launch Coordination & Go-to-Market Support Support the coordination and execution of launches for new degree programs, certificates, lifelong learning offerings, and related academic initiatives. Help manage timelines, dependencies, and deliverables associated with enrollment marketing and launch readiness. Coordinate cross-functional communication between marketing, admissions, academic stakeholders, and vendors to support smooth launch execution. Assist in developing and organizing launch plans, campaign calendars, and enrollment communications tied to new offerings. Messaging & Campaign Execution Execute enrollment marketing campaigns across email, web, webinar/event promotion, and related channels in support of recruitment and enrollment goals. Support development and execution of audience-specific messaging and communications throughout the prospective student journey. Coordinate campaign setup, QA, scheduling, and delivery across marketing platforms and systems. Support admissions-related marketing initiatives, including ad hoc communications and recruitment campaigns. Website, Content & Messaging Coordination Coordinate website updates, campaign landing pages, and related enrollment-focused content updates. Support messaging development and positioning efforts across programs and offerings. Partner with internal stakeholders to ensure consistency, clarity, and alignment across marketing materials and communications. Help maintain organized documentation and processes related to program messaging and campaign execution. Event, Webinar & Stakeholder Support Support planning and execution of webinars, information sessions, and enrollment-related events. Coordinate promotional communications and marketing support tied to admissions and recruitment activities. Serve as a cross-functional support partner for admissions, program teams, and leadership stakeholders as needed. Performance Reporting & Optimization Assist with reporting and analysis related to campaign performance, website traffic, email engagement, and related enrollment marketing metrics. Support ongoing optimization efforts informed by performance insights and enrollment trends. Help maintain reporting documentation and dashboards across marketing activities. Marketing Operations & Platform Coordination Support operational coordination across marketing systems and platforms, including HubSpot, Slate, and related tools. Assist with workflow management, campaign coordination, and process organization across concurrent initiatives. Support SEO/GEO-related coordination and implementation efforts tied to enrollment marketing priorities. Operational Excellence & Other Duties Manage timelines, workflows, and deliverables across multiple concurrent initiatives. Maintain organized documentation and processes to support efficient execution and collaboration. Perform other related duties as assigned in support of departmental goals. Qualifications: Bachelors degree and a minimum of two years of related experience or an equivalent combination of education and experience. Experience supporting marketing campaigns, enrollment marketing, product/program launches, or project coordination preferred Experience working cross-functionally across marketing, admissions, academic, or operational teams preferred Familiarity with CRM and marketing automation systems preferred (HubSpot and/or Slate preferred) Familiarity with website content management and campaign coordination preferred Familiarity with reporting and analytics platforms such as GA4 preferred Demonstrated ability to manage multiple priorities in a fast-paced environment Strong organizational, communication, and project management skills Demonstrated ability to work independently and collaboratively across stakeholder groups Job Location - City, State Philadelphia, Pennsylvania Department / School School of Engineering and Applied Science Pay Range $55,962.00 - $70,000.00 Annual Rate Salary offers are made based on the candidates qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the jobs level. Internal organization and peer data at Penn are also considered. Equal Opportunity Statement The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law. Special Requirements Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job. University Benefits Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your familys health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars. Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions. Retirement: Penn offers generous retirement plans to help you save for your future. Penns Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard. Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with familywhatever your personal needs may be. Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when youre newly hired, you wont have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting. Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. Thats why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance. Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally. University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the Universitys libraries and athletic facilities, or visit our arboretum and art galleries. Theres always something going on at Penn, whether its a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, youre right in the middle of the excitementand you and your family can enjoy many of these activities for free. Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks. Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures. Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements. Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household. To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay The University of Pennsylvanias special character is reflected in the wide variety of backgrounds, experiences, and perspectives of the Penn community. We seek talented faculty and staff who will constitute a vibrant community and help create an educational and working environment that best supports the Universitys commitment to excellence in teaching, research, and scholarship. The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status, or any class protected under applicable federal, state or local law.