Manager, Digital Marketing

Job Summary The Manager, Digital Marketing leads the development and execution of digital strategies for Fresenius Kabis U.S. commercial business, integrating tactics such as customer segmentation, email marketing, paid media, and website optimization into broader marketing plans. Partnering with product marketers and cross-functional teams, this role drives omnichannel activation, customer orchestration, and adoption of digital platforms to deliver connected, targeted campaigns from engagement to conversion. Key responsibilities include project management, stakeholder alignment, process improvement, and data-driven campaign optimizationrequiring strong collaboration, hands-on digital expertise, and a proactive, solution-oriented mindset. This is a hybrid position, and the selected candidate will be required to work onsite in the Lake Zurich, Illinois office 3 days a week. Salary Range: $105,000 - $115,000 per year Position is eligible to participate in a bonus plan with a target of 10% of the base salary. Final pay determinations will depend on various factors, including, but not limited to experience level, education, knowledge, skills, and abilities. Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most. Responsibilities Performs a key role in developing digital strategy and facilitating omnichannel marketing activation for the US commercial business. Engage collaboratively with marketing teams to optimize digital campaigns and establish key performance indicators to help assess success and determine opportunities for enhancements. Project management responsibilities in the development of new websites, product microsites, and portals. Collaborate with business owners to ensure optimal product content and SEO resides on US website pages. Manage large projects with cross-functional teams, through a structured engagement to achieve business objectives. Strong comfort level with data aggregation within a regulated industry. Assist in the development and analytics of Omnichannel Marketing strategies for new markets (i.e., BioPharma, brand, consumer-facing). Using Salesforce, Veeva, Pardot, etc. to develop creative solutions and enhance customer engagement. Proficient in reading data, Google Analytics, SEMRush, Lookerstudio, and other back-end tools to support digital communication and metrics. Collaborate with key stakeholders from IT, Marketing, Operations, and Data Analytics teams to develop system alerts and data sharing. Partner with Sales team to refine the lead qualification process, ensuring alignment that leads to sales adoption and follow through. Work with Marketing teams and agencies to support digital advertising, including retargeting campaigns and high performing ad placements. Collaborate with agencies and/or vendors, as necessary, to deliver comprehensive program evaluations and recommendations. Keep Marketing teams updated on digital trends and their practical business benefits Completes all training requirements, including all department-specific, compliance training, etc. Participates in any and all reasonable work activities as assigned by management. All employees are responsible for ensuring the compliance to company documents, programs and activities related to the Health, Safety, Environment, Energy, and Quality Management Systems, as per your roles and responsibilities. Requirements Bachelors degree (focus in Marketing, Communication, Advertising, or digital applications preferred) 5+ years related experience in digital marketing analytics with a focus on campaign management. Experience working in a highly regulated industry (i.e., pharmaceuticals, finance, insurance, banking) is preferred. Experience collaborating with digital marketing to establish user requirements Strong analytical skills in Digital Marketing, Ecommerce & digital optimization. Solid interpersonal and effective communication skills (verbal and written) with internal stakeholders and outside agencies, partners, and vendors. Proficient with Microsoft Office (Excel, Word, PowerPoint, Outlook), and other database/ERP concepts (i.e., SAP, Salesforce.com); advance experience in Google Platforms and Adobe Experience Manager Able to manage and prioritize multiple complex projects with demonstrated time management skills. Excellent organizational skills accompanied with strong project management, and planning skills. Must possess strong analytical skills with attention to detail and accuracy. Demonstrated ability to prioritize and execute tasks in a fast-paced dynamic environment. Ability to collaborate effectively with all employees and external business contacts while conveying a positive, service-oriented attitude. Highest level of integrity and good judgment, with the ability to effectively deal with highly sensitive, confidential information. Ability to maintain complete confidentiality and discretion in business relationships and exercise sound business judgment. Ability to work flexible hours and weekends to meet business/customer needs. Additional Information We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program. Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status. Fresenius Kabi (www.CaringForLife.us) is a global health care company that specializes in injectable medicines, biosimilars, and technologies for infusion, transfusion, and clinical nutrition. Our expansive portfolio of products and global network of science and manufacturing centers provide essential support for the care of critical and chronically ill patients. With more than 41,000 employees worldwide, our dedicated team is united by our shared purpose: to put lifesaving medicines and technologies in the hands of people who care for patients and to find answers to the challenges they face. We call this purpose caring for life. Our U.S. headquarters is in Lake Zurich, Illinois and the companys global headquarters is in Bad Homburg, Germany. Follow us on LinkedIn to learn more: http://bit.ly/3KdaGJr Fresenius Kabi is aware that scammers may attempt to impersonate our recruiters. While we have limited ability to stop these illegitimate efforts, there are some things you can do to protect yourself and not waste time communicating with an imposter. Check the email address messages from our recruiters will always come from a company account with the Fresenius-kabi.com domain. We have seen imposters send emails using Fresenius-kaabi.com which of course includes an extra a in Kabi. Check our website to see if the position you were contacted about is actually posted. Be wary if someone asks you for personal information. We do not need your drivers license, social security number, or bank account information before we have made you a conditional offer of employment. Refuse to pay any upfront fees. Fresenius Kabi never charges you a fee to apply for a job at Fresenius Kabi. We will not send you an invoice for equipment (such as a laptop) that we promise to order and reimburse you for once you start working. If you have any questions at any stage of the process, contact us at Careers@fresenius-kabi.com. Do not use any contact information in an unsolicited email. We look forward to talking to you about joining our team.