Digital Marketing Specialist

Job Description At Litera, were on a mission to Raise The Bar for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. Weve been a leader in legal tech innovation for 30 years and are spearheading the legal AI revolution to this day with most of the worlds largest law firms as our clients. If youre passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team thats elevating the craft of law. As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model. This position can be based in Chicago, IL, Boston, MA or Raleigh, NC and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week. This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance. We are actively seeking talented individuals to join our team in this exciting new phase of growth. Overview: Litera is looking for a Digital Marketing Specialist who thrives on driving performance through data, strategy, and execution. In this role, you develop marketing strategies for our paid and organic search journeys. This includes building campaigns in Google Ads, managing our Google Business Profiles, and leveraging our SEO/AEO tools to optimize our digital presence. Additionally, you will manage our third-party advertising with legal media vendors across North America, EMEA, and APAC. You will collaborate across teams to ensure digital campaigns are well-integrated, support pipeline and booking goals, and drive measurable impact. This role is ideal for someone with 3+ years of experience in digital marketing at a B2B SaaS or technology company who is ready to step into a high-visibility, hands-on position. Key Responsibilities: Campaign Management & Optimization · Manage end-to-end digital campaigns across Google Ads, manage our Google Business Profiles, and AEO/SEO search strategy to execution, optimization, and reporting · Monitor, analyze and report on campaign performance; track conversions, cost per lead (CPL), click-through rate (CTR), engagement, and leads to pipeline conversion. · Execute A/B tests on ad creatives, landing pages, and audience segments to optimize campaign effectiveness · Launch and support brand awareness and top-of-funnel initiatives to grow our pipeline Marketing Operations & Reporting · Analyze weekly campaign performance and share insights with the broader marketing team · Build and deliver detailed campaign reports and QBR summaries for leadership · Coordinate with sales and RevOps to ensure accurate lead tracking via Salesforce · Use Excel and internal dashboards to support forecasting, performance dashboards, and budget planning Cross-Functional Collaboration · Work closely with creative, content, and product marketing to align on campaign messaging and asset delivery · Support content scheduling and promotional planning tied to campaign timelines · Align keyword strategies across teams with insights from organic search, and paid campaigns to help inform SEO/AEO initiatives · Manage requests from internal teams and provide campaign updates as needed Vendor & Partner Management · Coordinate with legal-industry third-party media partners (e.g., Burlington Media, ALM, Above The Law) to secure placements, deliver assets, and optimize performance · Support expansion into APAC by identifying and managing relationships with vendors like Asian Legal Business and Lawyers Weekly Qualifications: · 34+ years of digital marketing experience in a B2B or SaaS technology environment · Experience managing paid digital channels, especially Google Ads and LinkedIn · Experience working with both paid search (SEM) and organic search (AEO/SEO) strategies to improve keyword and search engine result page performance · Strong analytical mindset; able to interpret data and make quick, strategic decisions · Comfortable managing multiple concurrent campaigns and deadlines · Excellent communication and cross-functional collaboration skills · You are energized by navigating complex organizations and decision-making processes · You can earn credibility as a trusted advisor with c-suite and senior leaders within large global organizations · You have a strong desire to learn about and evangelize technology solutions to challenging business problems · You are keen on organization, collaboration, getting things done, and routinely meet metric-based quota goals · Comfortable with a quickly changing environment · Thrive on open transparency, communication, and collaboration internally and externally · Competency with Salesforce, Excel, Teams, PowerPoint Why Join Litera? · The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment · Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact · Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together · Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey. · Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles. Pay Transparency Notice: The annual salary range for this position is $55,000 to $85,000. Actual compensation is determined by factors including education, work experience, certifications, and other relevant qualifications. Litera offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, and incentive and recognition programs. All benefits are subject to eligibility requirements. #LI-Hybrid Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Litera is a fast-growing software company and one of the leading legal technology suppliers in the world. Serving more than 90% of the world's largest law firms, our software is used by hundreds of thousands of lawyers every day. As a company recognized as one of the best places to work, we believe professional development, rewards programs, open communication, and transparent leadership all contribute to a unique and open work environment. Our employees are driven, energetic, passionate, and have the ability to make a direct impact on the future of the company.