Specialist, Analytics

Agency : Havas Media New York Job Description : Havas Media North America is seeking a Specialist to join the Analytics Team. As part of our global community of 10,000 team members, we are committed to using Meaningful Media to create a meaningful difference for brands, businesses, and people. The Analytics group provides leading-edge expertise, methodologies, and delivery of media and marketing measures and analysis. This team is responsible for deriving consumer and marketing insights and recommendations that optimize current and future cross-channel media plans. Specialists bring qualities such as intellectual curiosity, problem-solving skills, determination, and creativity to our client work. In this role, the Specialist supports client account teams in defining new measures, metrics, and processes to enable tracking, measurement, reporting, and analysis across all channels, including traditional media (offline), new media (online), search, mobile, and social. Specialists are involved in the day-to-day execution and optimization of various client accounts and work alongside a talented team in Analytics, Media, Strategy, and Creative to drive results for our clients. A DAY IN THE LIFE MIGHT LOOK LIKE: Collaborate with the digital media team to design measurement plans that align with client goals and objectives, while mentoring junior team members. Conduct analyses, interpret results, and synthesize actionable recommendations. Work closely with media teams to assess campaign measurement and data requirements (e.g., third-party measurement, site tagging). Deliver reports to evaluate the effectiveness of digital media advertising programs, including search engine marketing, display, mobile, social, and video, incorporating strategic insights and optimization recommendations. Analyze site behavior using web analytics tools to identify areas for improvement. Contribute to test and learn programs and opportunities. Conduct primary and secondary research on best practices and market trends. WHAT YOULL NEED/SKILLS: 1-3 years of experience in online media and campaign measurement or relevant business experience in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or Finance. Undergraduate degree with a focus in relevant fields (e.g., Marketing, Business, Finance, Statistics, Analytics, or Economics). Strong customer service orientation with excellent interpersonal, organizational, communication, problem-solving, and decision-making skills. Ability to evaluate and quantify campaign results, developing clear action items and optimization recommendations. Proficient in data management using Excel, with the ability to translate findings into client-facing PowerPoint presentations. Understanding of online advertising planning, buying, and performance metrics. Proficient in extracting data from ad serving and measurement platforms (e.g., Campaign Manager, Meta, GoogleAds, etc.). Experience with third-party measurement solutions and reporting (e.g., brand lift, incremental sales lift). Experience using SQL and BigQuery. Commitment to ethics and values consistent with Havas Medias high standards. WHO YOU ARE: Self-motivated with the ability to multitask and thrive under tight deadlines. Naturally inquisitive with a strong research capability. Strong communicator. Detail-oriented with exceptional critical thinking and problem-solving abilities. Resourceful and knowledgeable enough to work independently and demonstrate initiative Compensation Range: $70,000 - $75,000 Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individuals ability to perform their job. If you don't find a suitable opening on our Career Site, don't worry! You can still send your resume to us. Please go to Consider me for Future Openings. About Us Founded in 1835 by Charles-Louis Havas, Havas is one of the worlds largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore. Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. Havas Creative Network At Havas, we believe creativity isnt just a description of our business, it is part of our agencies DNA. We bring together some of the industrys most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. Havas Health Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.