VP, Commerce & Retail Media

at Dentsu

Record last updated: 4/2/2026 1:49:19 PM

Current Days Open
32
Reqs Seen
2
Current Min Salary
$136,850.00 (Yearly)
Current Max Salary
$220,000.00 (Yearly)
Historical Days Open
49
First Seen
9/3/2025
Lowest Min Salary Seen
$136,000.00 (Yearly)
10/21/2025
Highest Max Salary Seen
$220,000.00 (Yearly)
4/2/2026

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Full Job Description

Job Description: The VP, Commerce & Retail Media will lead a very large portfolio client, ensuring exceptional campaign execution and performance. They will manage a team of 8-10, acting as a business lead and driving the overall strategy for each client engagement. The VP will ensure high-quality work through strategic oversight, while balancing best practices, a focus on operational efficiency, and flawless execution. The VP will deliver consistent thought leadership to enhance Carat's reputation as a retail leader and expert. As a key member of the leadership team, the VP will collaborate with senior management to effectively manage resources and foster talent. The role includes assisting with driving organic growth by identifying upsell and cross-sell opportunities and assisting management with future-proofing the business by providing feedback on market trends, staffing and platform needs, or other opportunities. Key Accountabilities: Autonomously manage a team of 8-10 retail and paid search experts across 15-20 retailers and multiple brands and campaigns Oversee client relationships, campaign execution, and independently manage/lead the team Deliver forward-thinking digital (retail search, offsite retail, retail DSP, paid search) strategies proactively to the portfolio and ensure cross-channel collaboration and consistency with teams across all digital platforms Drive strategy for client engagements and provide oversight to ensure high-quality work Collaborate with senior management to manage resources effectively Identify upsell and cross-sell opportunities for organic growth Engage with clients to assess account health and set strategic goals for improvement and growth Ensure adherence to client contracts/SOWs, helping with feedback on staffing plans Foster awareness/education about dentsu tools and products among the broader team Ensure the team follows defined processes for campaign management and enforce risk-mitigation controls for hands-on-keys activation work Develop a reputation as a consultative leader internally & externally Drive culture of continuous improvement Have peripheral knowledge of all campaign details and be able to help team with client tactical recommendations and reporting outputs Contribute to thought leadership pieces on a weekly basis that helps keep client up to speed on ever-changing digital and landscape Identify ways to bring automation into team processes Qualifications Bachelors degree or 10+ years experience within the digital industry, 5+ years experience either working for a Retail Media Network or a brand executing retail media Proven track record of converting retail media into business results Demonstrable knowledge of the US retail environment, including the AdTech required to execute retail media advertising. Strong experience across all RMNs and ability to eloquently speak to each. Nice to have: specific experience activating on Amazon, Walmart, and Target/Roundel Experienced leader with proven history of leading highly successful teams History of developing positive, ongoing client relationships, with strong focus on client service Experience in managing complexity across multiple brands and interagency partners Demonstrated ability to see the story or the big picture to drive organizational and client success Consistent, exceptional project management with ability to prioritize multiple tasks Persuasive verbal and written communications, excellent presentation and analytical skills Collaborative mindset Exude professionalism in all situations Solutions orientated with strong critical thinking abilities and problem-solving skills Strong analytical thinking and mathematical skills Proficient in DSPs, ad servers, ad verification platforms, planning/financial platforms, analytics & reporting dashboards, etc. Willingness for occasional travel to client meetings, conferences, and in-person team meetings CPG experience preferred but not a must have NYC based candidates preferred but not required The annual salary range for this position is $136,850 -$220,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. #LI-AD2 #LI-Hybrid Location: New York Brand: Carat Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail toApplicantAccommodations@dentsu.comby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you. Cant find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. Were leading the way helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

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